LIVE THE EXPERIENCE
Break Events Team
This is the story of three men. Three men and one region. Three men and one passion.
For 20 years these three men have known each other: Olivier Darras, Minh-Tri Phan and Bruno Coffinières. These three met 20 years ago in the sphere of wine promotion, international wine and spirits fair and convention organization in France, the USA and Asia. Their professional paths then diversified (a specialisation in Asian events, trade show logistics, marketing consulting, and press relations) but their friendship remained, their relationship has not changed and their passion for wine is still intact.
In 2018, the news that no major wine events will be held in Montpellier made them think. Discussions then began around a common idea: to offer the region’s winemakers an Export trade show, oriented for a first edition on ASIA with a wine tourism component.
A fair where the values shared between these three passionate professionals will be highlighted: proximity, authenticity with winemakers and buyers, wine tourism experiences, loyalty, sharing and of course a professional experience with multiple components.
Three men. A living room. A region and hundreds of winemakers on the shores of the Mediterranean.
Why such appointments?
This customized and tailor-made tool allows you to meet new buyers/producers, multiply opportunities, increase visibility, identify new needs/products, identify trends, understand and conquer new Markets…
Business meetings are organized ahead of the show. To guarantee targeted, optimized and qualitative meetings, each producer presents their offers/products on a catalogue sheet and each buyer expresses his needs.
This catalogue is then free for consultation for all participants who request appointments. A few days before the show, each participant receives an appointment schedule that corresponds to their expectations.
Step 1: Identification of supply and demand
Step 2: Selecting participants
Step 3: Receiving the appointment schedule
Step 4: Meetings
Advice from the organizers: the more detailed the catalogue sheet, the more efficient your appointment schedule will be. Many side-events are also developed to encourage exchanges and sharing of experiences around informal meetings (lunches, conferences, cocktails, etc.). An additional way to multiply appointments!
OF FRENCH WINES
According to the OIV in 2018, global wine consumption was estimated at 246 million hectolitres. Global wine trade reached 108 million hectolitres in volume and 31 billion euros in value. French wines are increasingly appreciated in international markets. According to some experts, two out of five bottles consumed worldwide are French. Consumption patterns are changing. Between cultural inking and new lifestyles fostered by an overall increase in purchasing power in some countries, new wine consumers are being introduced. They appropriate brands and are increasingly interested in the quality of wine, production methods, wineries. A boom for France, which, with its wine regions, also enjoys a cultural heritage, which is part of a French way of life.
With 10 million wine-tourists in 2016, the economic stakes related to wine tourism are important both in the tourism development of the region and in boosting wine sales. It is, therefore, a key sector for the destination. Today the traveller is looking for meaning, discussing his stay, looking for new experiences. Wine tourism is fully involved in this trend. Although wine cellar visits and tastings remain the most common practices, in recent years France has experienced a real revival by the experiences offered by professionals aimed at getting closer to consumers. Wine tourism is a very dynamic sector where development margins are high. The promotion, the strengthening of the quality of the offer, its visibility with the players of tourism offers (tour operators, travel agencies) are necessary prerequisites for any marketing.
Vinomed highlights producers offering services related to wine tourism. They will benefit from a special signage on their stand and on the show plan. Each visitor will be able to follow a real wine tourism route by criss-crossing through the aisles. A dedicated conference programme for producers and all players in wine tourism is also being developed.
Climate change also threatens rosé wines
Does global warming and its procession of droughts and extreme heat threaten the production of rosés, their finesse and freshness? From Provence to the Loire Valley, via the Rhône or Bordeaux, producers are preparing for these new constraints by working on the introduction or reintroduction of more resistant grape varieties and by modifying the farming practices in the vine . Ironically, rising temperatures and extended heat periods are almost assets for rosés, wines that are particularly popular in the summer, even if their consumption tends to extend throughout the year.
World rosé production has grown by more than 30% in 15 years, despite a decline in 2017 (up 10%) due to low harvests in Europe (Spain, Italy and France, three countries that produce more than half of the world’s rosés). On the consumer side, the trend is even stronger, revealing an increase in volumes of almost 30% between 2002 and 2017, with a decrease in appetite for sweet rosés offset by the success of dry rosé wines. Demand is so strong that, for the third year in a row, production is not enough. According to the Observatory, the deficit in 2017 would be 3.2 million hectolitres, for an overall production of 20.3 million. This situation also concerns France, which is still the world champion in the production and consumption of rosés.
“We’re trying to develop production space because we can’t meet the demand. Between 2017 and 2020, 750 hectares are planned for the extension of the appellation area of the Provence coasts. But competition is fierce between urban, wine and wooded spaces, especially in the Var,” explains Brice Eymard, director of the Interprofessional Council of Wines of Provence (CIVP), in this region that has made rosé its calling card (90% of wines products).
New food and health expectations – less alcohol and less sugar – also seem to encourage the consumption of lighter wines. And the rosé is well positioned to respond.
Especially popular with young people, rosé (like white) benefits from the relative dislove for red wine. In Bordeaux, after a fairly clear increase, since rosés accounted for 1% of the volume of wines some thirty years ago and 4% today, or 26 million bottles a year anyway, production remains stable. In a vineyard devoted first to reds (84% of production in 2018) and then to whites, rosé is not anecdotal. “With the decline in appetite for reds, you have to be able to offer quality rosés. For this, we have late grape varieties that work well, such as cabernets francs and sauvignons,” says Bernard Farges, president of the upper Bordeaux and Burgundy AOC union and the rosé burgundy AOC.
The aim is to regain market share in Provencal rosés, which dominate even in restaurants on the Atlantic coast, in tourist spots such as the Arcachon basin or Lacanau. “We have to work to be better known, better tasted and bought better,” insists Bernard Farges, who recalls the ancient history of this colour, since it dates back to the Middle Ages, with the French claret – much appreciated by the English, it was actually a matter of a light red.
Another major producing region, the Loire Valley boasts an increase in the consumption of its tender and dry rosés. “We strongly intend to develop dry rosés in the Loire Valley, from Nantes to Blois, and some red producers may be moving towards rosés, as feeding patterns change, with wines that will be bus off meals or for to accompany lighter dishes,” says Laurent Ménestreau, president of the Anjou Saumur Wine Federation and chairman of InterLoire’s economics and foresight committee.
New food and health expectations – less alcohol and less sugar in wine – also seem to encourage the consumption of lighter wines. And the rosé is well positioned to respond. Provided, however, that its characteristics are retained. “Clear colour, fruity aromas, finesse and freshness are what the vast majority of buyers are looking for. All regions, while maintaining their characteristics, want to meet this demand,” professes Gilles Masson, the director of the Rosé Centre, in Vidauban (Var). However, it is precisely these qualities that are threatened by climate change, with too much drought and warmer heat that alter the ripeness of the grapes. “Before, we reached 13 degrees on September 15, now it’s August 15th. Of course, you can harvest earlier, but that doesn’t solve the problem. It’s not just about sugar. Rosé is a very sensitive balance, which certainly takes into account sugar, but also acidity, polyph[molécules qui sont à la base des tannins, notamment]enols, color pigments… explains Gilles Masson.
“The threats are already there, with drought in some years, but also hailstorms, late frosts, heavy rains, sanitary pressures… In the years when these vagaries are rife, about 15% of losses are recorded. Brice Eymard, CIVP
In the vineyards, most winemakers are already working to counter the changes that are taking place. At the Castle of Bern, in Flayosc, in the Var, the winemaker confirms the analysis. “The rosés of Provence appeal for their balance in the mouth and their color, of course. At the Château de Berne, we don’t look for the exuberant side, we want finesse. And we have a problem by harvesting earlier and earlier, which means in August, because the nights stay warm and the grapes need freshness after the heat of the day,” says Alexis Cornu, who has been working on the problem of global warming for three years. I’m not going to do that.
By nature, the winemaker, and the farmer in general, faces the vagaries of nature. And the wine regions have adapted, empirically at times, to the changes that have already taken place. Because climate change has various effects. “The threats are already there, with drought in some years, but also hailstorms, late frosts, heavy rains, sanitary pressures… In the years when these vagaries are rife, we record about 15% losses. And, in the last ten years, four have been marked,” confirms Brice Eymard of the CIVP. So winemakers have no choice but to change some of their practices. The solutions exist, not all elegant, such as de-alcoholization or acidification, explains Gilles Masson. According to him, it is necessary to work upstream, “to return to nature, to adapt to climate change”: “We must revisit the way the soil and the foliage of the vine work, to protect the clusters from hot strokes, with shade trees, orientation and row spacing, mixing with other cultures or experimenting with new size techniques. »
These tips are of course valid regardless of the color of the wine. But for rosé, which claims freshness, the stakes are essential. New, more resistant grape varieties could also come to the rescue to cope with current and future conditions. In Provence, for example, caladoc and rousselie are tested. The Château de Berne set its sights on the latter, excluded from the appellation in the 1960s because it was considered too late and too quantitative. Once called the Roussanne du Var – although it is not related to the Roussanne – or rosé from the Var, this grape with fleshy berries could be reintroduced into the specifications of the Côtes-de-Provence. “It’s not very aromatic, but it’s a great complement. Rousselie brings a certain sapidity, an indispensable presence in the mouth for our rosés,” says Alexis Cornu.
Beyond taste, the main challenge is to be able to continue to produce, as Gilles Masson developed at the International Rosé Meetings held in Marseille on 22 January: “If we don’t change anything, the main risk is the decline yields and the fact that the variety and typeofness of rosés are no longer identified. »
Don’t hesitate to come and discover on Vinomed the rosé wines of our producers
Excerpt from: The Monde.fr Article published on 02 July and written by journalist Rémi Barroux. https://www.lemonde.fr/m-gastronomie/article/2019/07/02/le-changement-climatique-menace-aussi-les-vins-roses_5484367_4497540.html
Market in full development
How can we expand our activities in China? How can Chinese companies also work in France? The tycoon Bernard Magrez was responding about the Wine Business in China. Check out his interview!!! Excerpt from: BFM BUSINESS from 26.06.2019
An experimental park in the Languedocian vineyard
Montpellier researchers have just planted an ambitious experimental plot to pass as many inputs in the vine as possible.
Wine line and Minister of Agriculture in tune with the phyto reduction
Planting figs and grenadiers, biocontrol and last resort use of copper, maintenance of grassing plots without tillage, exclusive use of the resistant Red Artaban grape variety… Researchers at Montpellier SupAgro are considering a particularly innovative and iconoclastic technical route for the 1.4 hectare experimental vineyard they planted this spring at the Chapter Estate (Villeneuve-lès-Maguelone, Hérault). “We want to prove the concept of agroecology in the vineyard. The main aim is to reduce plant health inputs. To aim for chemical zero using only organic and biocontrol products as a last resort. It’s about improving their efficiency, to do more with less” sums up Raphael Métral, agricultural engineer at Montpellier SupAgro (Mixed Research System Unit).
Creating biological regulation
As part of the Ecophyto experiments (program 2019-2024), this experimental plot in IGP Collines de la Moure goes beyond agro-environmental measures, to take the challenge of reducing wine inputs in its together. Its objective is “to create biological regulation of aggressors with the association of other species (seedling or spontaneous herbaceous covers, and fruit trees), to improve soil quality (reducing work by mowing, rolling… or even permanent cutlery), to increase the biodiversity of the vineyard (and the services rendered)” explains the Montpellier researcher. For whom “resistant varietals are the lever that allows us to go the further in the decline of plant protection products, but this is not enough (with the appearance of secondary diseases, such as black-rot and anthracnose, and pest control, moth leafhopper type). »
Two agroecological systems
To go further in reducing treatments (especially copper), the researchers have developed two agroecological systems: one purely wine-based, focused on cutlery, and the other testing agroforestry, with fig sand and pomegranate trees in the heart islets. “These are species adapted to the Mediterranean climate and do not need treatment. According to plant pathologists, fig trees may be suitable for antagonistic auxiliary leafhopper fauna. But we have to test it. The production of pomegranate juice is an interesting economic diversification” explains Raphael Métral. The experimental protocol measuring not only the agronomic and wine results of these trials, but also their economic parameters (production costs and valuation).
Don’t hesitate to come and talk to the Languedoc agroecology producers on Vinomed.
A journey into the heart of the vineyards
In France, wine regions are major tourist destinations that offer a wide variety of products. A third of tourists cite wine and gastronomy as the reasons for choosing a stay.
The issues related to the economy of wine tourism are important both for the increase in the number of visitors to the wine regions and for stimulating the sale of wines. It is a key sector for the destination that carries within it the values of the art of living, the quest for meaning, exchanges and experiences, in perfect coherence with the current expectations of tourists. It is a promising market both economically and culturally, with the vineyard playing an undeniable place in France’s image and reputation abroad.
Between the Mediterranean and the Pyrenees, Roussillon is open to you infinitely!
With 320 days of sunshine a year, 40 kilometres of sandy beaches, mountains and vineyards as far as the eye can see, Roussillon offers a heavenly environment to taste its red, white, rosé and famous natural sweet wines.
Rich in landscapes with many facets, Roussillon invites you to recharge your batteries by revelling in its local products and its great wines. Between land and sea, Roussillon enjoys a sunny, warm climate, conducive to the cultivation of vines. It is an amphitheatre open to the Mediterranean to the east, bordered by three massifs: the Corbières to the north, the Pyrenees with Mount Canigou to the west and the Alberes to the south. The plain is drained by three rivers: the Agly, the Tet and the Tech.
Neophyte, connoisseur or simple curious, take the wine route of Roussillon, practice… and become experts! Explore the vineyards and visit roussillon’s winemakers, traders and cooperative wineries, where you can taste exceptional wines.
Grenache black and white, carignan, syrah, macabeu… A total of 23 grape varieties grow on various soils and are included in the composition of 14 PDOs and 3 PGIs. There is therefore not a vineyard, but vineyards in Roussillon and a rich and diverse range of wines with each its specificity, personality and place in the world of gastronomy…
Meet the roussillon producers at Vinomed.